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Research of forms and types of professional communication, especially of business communication, is done on the empirical basis of audiotaped and transcribed authentic talk. Characteristic types of discourse - e.g. sales and complaint discourse, counseling, meetings, negotiations - are analysed linguistically with regard to their interactional purposes and structures. Within this process the specific forms of communicative actions and problems are reconstructed and conclusions are drawn for the development and didactics of professional communicative competence.
The topic of this analysis is the communicative practice in institutional and public discourse, with special regard to its structural and functional characteristics. How do professionals manage their communicative tasks? With which kinds of problems are they confronted ? Which kinds of solutions are available to overcome these problems? The research of these questions requires an methodology adequate to the complex object as well as to the practical interests. This project investigates firstly how linguistic descriptions of discourse tasks, structures and disturbances can be transformed into concepts which improve communicative competence. Secondly, it investigates how linguistic recognition can be integrated into instruction as well as into advanced training, and, thirdly, which professional perspectives arise for graduates with linguistic qualification.
On the base of linguistic discourse-analytical methodology it is examined by which communicative procedures and linguistic means medical and health-related knowledge is imparted to a broad lay audience in the media. Health programmes on TV and additionally call-in programmes serve as the main research material. Aspects of the analysis are how and by which communicative and linguistic means information (public health information), advice and instruction about health-concerned behaviour are designed for different groups and purposes. Furthermore it is examined how the knowledge of the lay audience is shaped, considered and processed in interaction and by which linguistic devices and strategies the medical knowledge is communicated.
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Univ.-Prof. Dr. Gisela Brünner (email: gisela.bruenner@tu-dortmund.de) Letzte Änderung: 13.5. 2016 |